As college students – dressed in and surrounded by more white, pink and red than usual – attempted to go about their normal schedules on Tuesday, Feb. 14, some were delightfully interrupted by a group of people handing out white roses wrapped in white paper with informational cards tied to the stems.
While some recipients of the flowers dipped their noses to take in the sweet fragrance of the petals, others looked first to the attached card, reading the short advertisement written there promoting a new app that is launching soon: an Enneagram connection app.
Cleverly deemed “#number”, the app is designed to connect people with others in the area who have compatible Enneagram types.
The Enneagram, which has gained popularity in recent years among varying communities but especially college students, is a personality test that groups people together based on how they interpret the world and manage their emotions. The system consists of nine numbered personality types, with an identifying name to go along with them.
Noelle Neader, a junior journalism student, currently does social media management and PR for the woman who is launching the app, Melody Lovern. Neader offered an account of Lovern’s motivations behind creating the app.
“She was seeing how so many young people just go through dating apps and swipe based on looks and that it’s so empty and meaningless and doesn’t really foster genuine relationships,” Neader said. “She wanted to see how she could make an app that was more centered on deep connection amongst people, friendship wise and romantic relationship wise.”
Neader described the planning process for the official launch of the app, which will come in the form of a launch event on March 1.
“When we were thinking about the launch event, we wanted to target college students, because they’re going to be the main ones using the app,” Neader explained.
She also commented on how fun and gratifying it was to hand out roses as a way of advertising the event.
“Since Valentine’s Day was coming up, we really just wanted to spread love around the campus and seeing how excited everyone was to receive a flower was really sweet,” Neader said.
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